Creating the Perfect SEO Article with ChatGPT

We live in the TikTok era—a time where attention is everything, and algorithms are increasingly focused on user behavior to deliver satisfaction in a fraction of a second. Google is battling countless competitors to provide the perfect information in the shortest amount of time. Its key performance indicator (KPI) is based on user satisfaction. A user who quickly finds the information they need is a user who will return to Google for their daily searches—and that repeat usage is what generates revenue for Google.

That's exactly what you should think about when asking, "What makes a good SEO article?" Think about the user first.

SEO has changed dramatically over the past decade. Back in the 2000s, it was all about keyword density, word count, H1s, meta tags, backlinks, etc. Those elements still matter and should not be ignored, but today, the most important metric when it comes to SEO is user satisfaction.

User satisfaction is a broad term that includes many different KPIs. A satisfied user is someone who:

• Visits your article and doesn't leave immediately (low bounce rate)
• Spends time reading the content (time on page)
• Interacts with elements on the page (clicks, scrolls, etc.)
• Navigates to other parts of your site (page views per session)

Google takes all of these metrics into account when ranking pages in its search engine. Recent leaks even suggest that Google uses Chrome data to track user behavior and assess website quality.

Focus on low-competition keywords with sufficient monthly search volume

This part can be tricky to achieve using only ChatGPT. Unlike Vume, ChatGPT is not connected to live data on keyword volume or search intent. While it can help you brainstorm SEO keywords, there's no guarantee that the keywords it suggests are actively being searched on Google.

Here's a prompt you can use:

"Generate a list of low-competition, long-tail SEO keywords I can target for my website, which offers SEO agency services to small businesses in the U.S. Focus on keywords that are easier to rank for and reflect buyer intent."

ChatGPT will then generate a list of SEO keywords that might be interesting. But again, you won't know for sure whether real users are searching for those terms.

If you want to target verified, data-backed keywords, we recommend using the Vume SEO Agent, or third-party tools like Ahrefs, Semrush, etc. These tools provide:

• Exact monthly search volume
• Keyword difficulty scores (how competitive the keyword is)
• Search intent indicators

Additionally, you can explore our free keyword research tool to discover active keywords in your niche, such as:

• Hotel SEO Keywords
• Real Estate SEO Keywords
• …and more.

Good job! Now it's time to understand exactly what users want when they type that keyword into a search engine. This is called search intent—and it's one of the most important factors for ranking.

To figure it out, just search your keyword on Google and study what's currently ranking in the top 10 results. Ask yourself:

• 1
  Is the top content a step-by-step guide?
• 2
  A news article?
• 3
  A product page, tool, or service?
• 4
  Maybe it's a video, or even a comparison post?

Click through each result and take notes. Look at how the content is structured:

If most of the top-ranking pages are using similar formats and elements, that's a clear signal of what users expect when they search for that keyword. And if it's what users want, it's also what Google wants to show them.

Now ask ChatGPT to draft the sub heading of your article. The idea is to first generate the heading, make sure you cover all the important aspect of the article and that you are providing user with all the relevant information that need to be covered in this article.

Don't ask chatGPT to write the content yet, focus on heading only. After you are happy with the article plan, we will ask chatgpt to write each heading paragraph individually.

This approach is way better to generate a specialised article that goes much more into details.

Here is the prompt:

# Professional Content Architecture Expert

You are an expert content architect and SEO specialist who creates optimized article outlines.

## YOUR TASK
Generate a streamlined, SEO-optimized outline with H2 headings only for an article about: "{{44.topic}}"

## ARTICLE PARAMETERS
- **Language**: {{44.content_parameters.language}}
- **Communication Style**: {{44.content_parameters.communicationStyle}}
- **Article Size**: "{{44.content_parameters.articleSize}}" (small : 1 intro + 2 headings / Medium : 1 Intro + 3 Headings / Large : 1 Intro + 5 Headings)
- **Don't Include Key Takeaways**
- **Don't Include Conclusion**
- **Don't Include FAQs**

## AI ROLE AND TARGET AUDIENCE
You are writing content on behalf of:
- Company: {{44.company_name}}
- Website: {{44.website}} 
- Company Business focus : {{44.description}}

Your content will be read by the following target audience:
- Age: {{44.target_audience.age}}
- Gender: {{44.target_audience.gender}}
- Income: {{44.target_audience.income}}
- Language: {{44.target_audience.language}}

## DETAILED INSTRUCTIONS

### 1. Create a flat article structure with:
- An attention-grabbing title with primary keyword
- 3 impactful main content H2 headings (NO H3 subsections)
- Each H2 should represent a complete standalone section

### 2. SEO Optimization Requirements:
- Each H2 heading must contain relevant keywords for maximum SEO impact
- Headings should follow search intent best practices
- Ensure headings are compelling and clickable (30-60 characters each)
- Maintain logical flow from one section to the next

Once you've finalized your article outline, it's time to bring each section to life. But don't rush to write everything at once — we're going to take it step by step, one paragraph at a time.

To make sure your content is high quality and structured properly, we use a detailed prompt that tells ChatGPT exactly what to write, how to format it, and who it's writing for. This method produces much better results than asking for a full article all at once.

Start by giving ChatGPT just one section heading and ask it to write only that part of the article. Here's what we focus on:

# Professional Content Architecture Expert

You are an expert content architect and SEO specialist who creates optimized article outlines.

## YOUR TASK
Generate a streamlined, SEO-optimized outline with H2 headings only for an article about: "{{44.topic}}"

## ARTICLE PARAMETERS
- **Language**: {{44.content_parameters.language}}
- **Communication Style**: {{44.content_parameters.communicationStyle}}
- **Article Size**: "{{44.content_parameters.articleSize}}" (small : 1 intro + 2 headings / Medium : 1 Intro + 3 Headings / Large : 1 Intro + 5 Headings)
- **Don't Include Key Takeaways**
- **Don't Include Conclusion**
- **Don't Include FAQs**

## AI ROLE AND TARGET AUDIENCE
You are writing content on behalf of:
- Company: {{44.company_name}}
- Website: {{44.website}} 
- Company Business focus : {{44.description}}

Your content will be read by the following target audience:
- Age: {{44.target_audience.age}}
- Gender: {{44.target_audience.gender}}
- Income: {{44.target_audience.income}}
- Language: {{44.target_audience.language}}

## DETAILED INSTRUCTIONS

### 1. Create a flat article structure with:
- An attention-grabbing title with primary keyword
- 3 impactful main content H2 headings (NO H3 subsections)
- Each H2 should represent a complete standalone section

### 2. SEO Optimization Requirements:
- Each H2 heading must contain relevant keywords for maximum SEO impact
- Headings should follow search intent best practices
- Ensure headings are compelling and clickable (30-60 characters each)
- Maintain logical flow from one section to the next

Since SEO exists, images have been added to articles because they help aerate the text, making it less compact and easier to read. But most of the time, these images add little to no real value for the user.

You can still include AI-generated images in your articles — feel free to use our AI image generator, or tools like Midjourney, Freepik, or Blackforest Lab.

But today, thanks to AI, the best approach is to create images that truly add value and increase the time users spend on your page. Visual content generates more engagement than text — that's true for video, but also for images. Use AI to create SVG infographics that actually provide additional insights or visually summarize the previous information.

Here's a prompt you can use with Claude AI:

"Create an SVG infographic that visually summarizes the following paragraph.
Use a clean, modern design with a white background and light blue color scheme.
Focus on concise text and prioritize visual information to make the content easily understandable at a glance.
Prioritize concise text and clear visuals. Ensure proper spacing (min 10px), readable font sizes (10-16px), and responsive positioning. Group elements with  tags, set explicit dimensions, and handle text overflow. Validate by checking boundaries, layering, and zoom-level readability.
Add a watermark at the bottom right corner of the image : runaiagent.com
Return only the SVG code with no additional comments, no quote, no explanation.
Paragraph to convert & summarize into an infographic : {{5.choices[].message.content}}"

YouTube Video

As mentioned earlier, there's a shift in how people consume information online. Today, more and more users turn to video to learn about specific topics. Use this to your advantage by embedding relevant YouTube videos in your content. This helps keep users on your page longer and sends positive signals to Google.

Linking is a simple but powerful way to enhance your article's value. It improves user experience, helps Google understand your site, and builds credibility around your content.

🔗 Internal Links – Guide the Reader, Support SEO

Internal links point to other pages on your website. They:

• Help users explore related topics without leaving your site
• Increase time on page and pages per session
• Help Google crawl your site more efficiently and understand content relationships

Best Practices

• Add links naturally within the flow of your content
• Use clear, descriptive anchor text (avoid generic "click here")
• Link to important or high-value pages relevant to the topic

🌐 External Links – Add Trust and Context

External links point to authoritative sources outside your site. When used well, they show that your content is well-researched and trustworthy.

Best Practices

• Link to credible, high-authority sites (e.g., .gov, .edu, industry leaders)
• Use external links to back up facts, stats, or definitions
• Set them to open in a new tab to keep users on your site

In today's fast-paced digital world, attention is everything. Most users don't read — they scan. That's why adding a "Key Takeaways" section at the top of your article is so powerful.

Following the AIDA model:

🟡 Attention

Users land on your page with one question: "Will this article answer my query?"

Instead of making them scroll and hunt for the answer, hit them with the value immediately. A clear, bullet-style summary at the top captures attention and shows that you understand exactly what they're looking for.

🟢 Interest

By giving a quick overview of the most important points, you make the content feel instantly useful. It's like saying, "Here's what you're going to get — no fluff, no guessing."

🔵 Desire

When readers see that your article answers their question right away, they're more likely to keep reading to dive deeper into the details. It builds trust and shows that the full article is worth their time.

🟣 Action

Whether users choose to skim or read every word, the takeaway section gives them control. And Google notices this too — satisfying search intent quickly sends strong positive signals for SEO.

Every article should end with a well-structured FAQ section. It's not just helpful for users — it's a strategic SEO move that can significantly increase your visibility across search engines and AI tools.

❓ Why Add a FAQ Section?

A good FAQ answers follow-up questions your readers may have after reading the main content. It:

• Improves user experience by addressing real concerns and common doubts
• Helps reduce bounce rate by keeping readers engaged longer
• Increases topical depth, which Google loves for semantic relevance

But beyond that, it's also a powerful visibility tool. Google often features FAQ content directly in the search results — known as "rich snippets." This gives your site an extra chance to appear in the SERP, creating an additional entry point for users to discover your article.

🔧 Always Include JSON-LD Markup

To maximize the impact of your FAQ section, you need to add JSON-LD structured data. This markup helps search engines and language models understand the content better.

Why it matters:

• Google uses JSON-LD to qualify your FAQ for rich results
• LLMs like ChatGPT, Perplexity, and Claude often rely on structured data to extract relevant answers and suggest your content in their responses
• It strengthens your article's machine-readability and boosts long-term discoverability